Gozo based luxury cake boutique, KL Cake Design, turned to EDGE for the design and build of its new website. The client had a clear idea of what they were after but had struggled with other web developers to turn those ideas into reality.
First up was the look and feel of the website. The client already had an established brand identity that focused on a clean and minimalist look and the use of pastels as the colour swatch. Kerry, owner at KL Cake Design explained:
We were after a very clean-looking website with lots of white space. Our customers needed to be able to browse the website easily in order to find the information they needed as well as a design that put our work at the forefront. I was also keen for the website not to look too corporate in its appearance.
EDGE took this onboard and designed a theme that was simple, elegant and ‘clutter free’.
The client also wanted to be able to manage the content once the project was completed and had requested that the new site website allowed this to happen making it easy for people with little or no coding experience to add new pages, posts etc. The site is based on the well-known CMS, WordPress. WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes.
As with most clients, the website also had to be responsive in its design. Responsive Web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This eliminates the need for a different design and development phase for each new gadget on the market.
November 11, 2016
PHP / Wordpress / CSS / Dreamweaver / Photoshop