Project Details
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Darts Tournament – Website and Poster


The Southern Counties Darts Tournament is an annual completion based in the South West of the UK. The competition organisers had recently changed hands and the new team wanted to update the tournament.

Event organiser and General Manager of the George Albert Hotel (tournament venue), Jason Hambelton, explains:

When we started hosting this event we had initially approached EDGE to develop a new identity and establish an online presence for the completion. The team at EDGE came up with a feature rich website but unfortunately the previous organises felt it was not ready for this sort of presence and so asked the EDGE team to ‘scale’ it back to something more basic. The tournament has grown steadily over the last 3-4 years and I felt now was the time to re-visit the initial vision of what could be achieved with the website and brand identity so I decided to get the EDGE Team back in.


The brief was to deliver a clean and ‘sharp’ looking website that was easy to navigate and offered a strong online/visual presence. It was important that the website engaged visitors as this is an annual event so keeping regular traffic was going to be challenging.

We were after a very clean-looking and modern website with users able to browse the website easily in order to find the information they needed as well as a design that put the competition  at the forefront and encouraged visitors to enrol into the tournament. EDGE took this onboard and designed a theme that was simple, sharp and ‘snappy’.


The client also wanted to be able to manage the content once the project was completed and had requested that the new site website allowed this to happen making it easy for people with little or no coding experience to add new pages, posts etc. The site is based on the well-known CMS, WordPress. WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes.


As with most clients, the website also had to be responsive in its design. Responsive Web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This eliminates the need for a different design and development phase for each new gadget on the market.

Created by


Completed on

June 9, 2017


Photoshop, Wordpress, PHP, MySQl

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