Project Details
Luxury gets a new look

Carter Green Brand update

Description

Established in 1994, Carter Green specialises in the representation of bespoke suppliers to the VIP and VVIP aviation and marine industries. Working with a number of suppliers, known as Principals, they supply and project manage complementary ranges of products which are all applicable to a similar overall customer base.

They pride themselves in their ability to offer our Principals a high quality Sales and Customer Sales Service provision in Europe to the client bases described.

Logo Design

The companies logo and website was old and no longer reflected the vision for the future. There were after something that was cleaner, brighter and easier to navigate. The first task was update the company logo with something that was more fitting. The corporate colours needed to start for continuity but the rest was updated to be more modern. The use of the design element draws reference to both the maritime and aviation industries in which they operate.

Business Cards

Once the logo was approved it was time to start on the business cards. Again, a clean fresh look was required that whilst showed design elements was not-overstated. The double sided cards were printed on 450gsm card stock and finished with a matt laminate to both sides to further the feeling of quality and integrity.

Website

The website was the final piece of the puzzle to finish the transformation. The new site is very corporate in its design but still boasts clean lines with a very easy user interface. The website is completely responsive so it works just great on mobile devices, tablets as well as laptops and computers. Built on the open source CMS WordPress it is also very easy to update with news and other information.

Michelle Hanger, Sales Manager at Carter Green, commented:

I was after a fresh new look for the company and couldn’t have been happier placing it in the hands of Tim at EDGE Design. Tim understood what I was after from the brief and quickly went to work visualising my ideas. Carter Green has a bight future in our market sector and thanks to the team at EDGE we now have a brand to reflect this.

 

Summary
Created by

EDGE Design

Completed on

March 8, 2017

Skills

Illustrator/InDesign/Wordpress/Photoshop/PHP

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