EDGE appointed to design new brand identity for local brewing pup
Local brewing pub, The Royal Standard, has turned to EDGE to design it a new pump badge to be used with its trademarked beer dt3.
They were looking for a modern, simple design that would ‘stand out’ on the bar.
On site at the pub they have their very own ‘Micro Brewery’ with the capability of producing 1 Brewers Barrel (36 gallons) or (288 pints) on each ‘Brew Day’.
Its registered trademark is the ‘dt’ logo for both its permanent in-house real ales. This abbreviation is a mixture of Dorset postcode and the dreaded “delirium tremens” a psychotic condition typical of withdrawal in chronic alcoholics, involving tremors, hallucinations, anxiety, and disorientation – which we are sure you will not get from us !!!!
Firstly ‘dt3’ is 3.5% in alcohol and a very light Pale “summer” session real ale, which has light hoppy notes and a pale complexion, leaving distant memories of weak fruit thoughts on the tongue.
Then ‘dt4’ is 4.5% in alcohol and a robust, smoky and hoppy real ale, brewed with vast quantities of fresh hops at each stage – this bellows fruit and fragrance all the way to the bottom of your glass.